Nowdays had the privilege of being invited by the agency AQKA and Pedro Giomi to produce an international campaign about cannabis.
Launch strategy, press kits design and release, screening event
Nowdays + AQKA
At a time - let's face it - very opportune in the politics that we live and with the arrival of the 2023 elections, a more than necessary topic to be discussed is how some laws really don't make sense and should be questioned, right?
And they sure work for the taste of few… Press play to understand what we're talking about :)
The Launch Campaign
We designed invitations in the shape of a book and when our guests opened it there's a QR code inside that led them to the movie page on our official website, also included inside, a few exclusive campaign merch (design by Nowdays) as a gift to our special guests.
Our screening event was called "Nowdays The Experience" where we had about 10 screens playing the movie during the event, we also counted with the presence of Dj's, drinks and food.